September 27, 2022

Down: The Dating Application Using Shame Out-of Getting Down

TL;DR: Whether you are looking for a safe location to day or a personal place to hook up, Down may be the # 1 app to make to, specifically if you’re a female circle jerk. With 2 million users and 50 % of suits satisfying IRL, obtaining a night out together or obtaining down hasn’t ever been easier or higher enjoyable. 

Sex frequently is a taboo topic, specifically if you’re looking for it. But internet dating often is equally taboo.

Just how could you be likely to merely appear and state all that’s necessary is a hookup without feeling responsible? You are doing it through the Down app.

Or just how will you be meant to open your self doing online dating in case you are not comfortable because of the atmosphere? Again, you do it through Down app.

Down is considered the most secure and confidential way to express what you want (to get what you would like) – no embarrassment or worry!

How to “Get Down” or “Get Date”

Out of expanding stress using dating industry, Colin Hodge cofounded Down (previously generally Bang with Friends) in January 2013 as a way for men and women to clearly, and in private, state whateverare looking for without shame.

Members, whoever normal age brackets between 18 and 35, check in through myspace, and Down utilizes their friends, pals of friends as well as other connections generate matches.

For anything more serious, customers can choose to “Get Date,” however, if they demand some thing more everyday, they can decide “Get Down.'”

Maintaining the anonymous theme, no real matter what a person chooses, the individual on the other conclusion cannot see who they really are until they also elect to get a romantic date or get down.

Unlike the majority of internet dating sites, consumers do not have to complete a lengthy profile with smart stories, and involvement is completely secret unless the users picked otherwise.

Consumers are also provided a Bangability rating, which Hodge stated is actually a “key formula” based on how many people have viewed all of them and how so many people are thinking about meeting for either a night out together or acquiring down.

Down, which is available on iOS and Android, is initiating a unique element labeled as “weekly Picks,” in which people get the 10 greatest matches during the day instead of being forced to swipe through 100s, if you don’t thousands, of individuals to obtain a match.

“it is simply a good way of swallowing inside app, investing half a minute following going on along with your time – make sure you get that day created for any week and feel it is not a formidable process, but it is a thing that merely meets into your existence,” Hodge mentioned.

Maybe not another sketchy hookup app

So exactly what keeps Down from becoming grouped with spammy hookup applications? Trustworthiness.

Down got what was missing out on through the marketplace (a dating internet site that is not scammy or appearing to be also perfect) and produced a method for those to connect in a fashion that they understand is giving them what they want and not throwing away their unique time.

“we are very much accustomed to people particular sugar-coating the dating scene,” Hodge stated. “We desired to give folks a very honest solution to interact with one another and make certain we aren’t, honestly, bullshitting them,” the guy stated.

This sincerity also is reflected in Down’s user base.down3

Per Hodge, the company got the personal way of getting traction, utilizing word of mouth to distribute the news concerning the site, which has resulted in a very genuine product and customers.

“that is stored the quality of our website higher. Additionally it is held the percentage of men and women matched and taking place a romantic date greater,” the guy stated.

Another fun fact: it’s mainly women that need to get down.

Hodge said 75 percent of women decide to get down when compared with 65 per cent of men, mentioning safety given that reason.

“Frankly it really is a much safer ecosystem than simply fulfilling total visitors,” he said. “We would like to give females the capability to be the same component when you look at the courting process in order to have the independence to decide on whatever objective they need.”

a modern-day key admirer

The response from customers happens to be overwhelmingly grateful. Hodge said men and women are excited getting a place where they can state what they want clear of judgment, and Down is very happy to give it in their eyes.

“People are doing this anyhow offline, so we should provide them with technology to do it in a better way,” he stated. “We knew, specifically for younger generation, there was a requirement to bring online dating inside modern-day era to make it a whole lot less complicated.”

Hodge motivates users to anonymously invite friends they would like to get all the way down with through web site. And you also guessed it – anyone you invite don’t understand it’s you until they subscribe.

“we desire visitors to invite people they know in a secret means through the software, and I also think elevates every person’s odds of achievements,” the guy said. “It really is a modern-day key admirer notice possible send your pals via text.”

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